Shoeholic planet started as a stall in Yaya Centre back in 2010 when the owner was abroad. The management of the shop wasn’t well and thus led to mismanagement of the business’s finances. On coming back the owner decided to close it and set up a work-from-home business, hence the birth of Shoeholicplanet.co.ke.
Green Expose Digital Ltd was contracted on the 20th of January to come in and help in describing an online path the online business would now take up. We hatched the digital strategy that touched the four tenets that we offer. These include; S.E.O, Content Marketing, Paid Advertising and Social Media Management.
The business being young and straight out of conception we realized that Facebook would provide a very good audience for the business. During our research prior to the digital strategy implementation we realized that most people actually spent their time in groups trying to search what they need.